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Sinhgad Institute of Management - Distance Education Center

PGDMM

SIOM-DEC-02 :
POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT (PGDMM)
DURATION : TWO YEARS

SEMESTER ONE
Name of the Course	Course Code
Principles and Practice of Management	MG-03
Management Accounting	MF-01
Organizational Behaviour	MHR-01
Managerial Economics	ME-01
Management Information System	MI-02
Business Communication	MG-01

SEMESTER TWO
Name of the Course	Course Code
Elements of Marketing Management	MM-01
Consumer Behaviour	MM-09
Advertisement and Sales Promotion	MM-12
Business Law	MG-11
Financial Management	MF-02
Entrepreneurship Development	MG-05

SEMESTER THREE
Name of the Course	Course Code
Business Policy & Strategic Management	MG-02
Industrial Marketing	MM-08
Services Marketing	MM-07
Retail Marketing	MM-06
Sales and Distribution Management	MM-11
Marketing Management with Case studies	MM-02

SEMESTER FOUR
Name of the Course	Course Code
Marketing Research	MM-05
International Marketing	MM-04
Rural Marketing	MM-13
Customer Relationship	MM-03
Channel Management	MM-14
Project Report	MG-12

:: Sinhgad Technical Education Society ::
© Distance Education Centre(SIOM-DEC)
47/2, B Govind Chambers, Opp. Maharshi Karve Telephone Exchange,
Karve Road, Above Hotel Girija, Nalstop, Pune - 411 004
T el Nos:+91 20 25421350, 25429227, 25459228
Telefax: 020-2545 9228
Email:infosiomdec@sinhgad.edu,director_siomdec@sinhgad.edu
Webiste: www.sinhgad.edu