Questionnaire

NOTE : The Researcher is aware that today, Internet advertising is growing to be a powerful tool for publicizing / advertising products and services. The Researcher is an Academician who is interested in surveying the Techno-economical aspects of Web Advertising and would appreciate your cooperation in responding to this Questionnaire. The information given by Respondent would be treated as confidential.

 

 

Name

Company
       
Email-Id
    

 

Which of the following web ad type you are using for your product?

Banner ads
Pop-up ads
Pop-under ads
Square ads
Interstitials
Skyscraper

 

What is duration of your advertisement on a web?

5 seconds
5-10 seconds
above 10 seconds

 

What is the size of your web/banner ad?

486 X 60 pixels (Full Banner)
120 X 600 pixels (Skyscraper Banner)
120 X 240 pixels (Vertical Banner)
234 X 60 pixels (Half Banner)
125 X 125 pixels (Square Button)
120 X 90 pixels (Button 1)
120 X 60 pixels (Button 2)
88 X 31pixels (Micro Button)

 

Are you using web advertisement (or banner ad) for creating brand awareness?

Yes No

 

Where your web/banner ad is displayed?

On the Top of the page
At the Bottom of the page
On the right side of the page

 

What is your web advertising focus over customer?

Target the customer according to area
 Target the customer according to Gender
 Target the customer according to Income
Local Male
International Female
Both

 

Whether the cost of web ad is less than TV ad or any traditional media ad?

Yes No

 

Whether sale of the product increases using web ad?

Yes No
If yes please specify percentage increase in sale  

 

What is CTR (Click Through Rate) for your web ad?

              in percentage.

On which web sites/ search engines your web/banner ad is displayed?

Yahoo
Google
AOL
MSN
Any other please specify

 

Are you using traditional and web ads both to increase the sale?

Yes No 

         If yes please specify in percentage:

Traditional ads percentage
Web ads percentage

 

Do you change banner/ web ad design frequently?

Yes No 

     If yes: How frequently you change the design of your web ad?

Weekly
Monthly
Quartly
Yearly

 

How many times in a day your ad is displayed on web?

What is duration of your web/banner ad?

Are you using images in your web/banner ad?

Yes No

 

Are you using animation in your web/banner ad?

Yes No

 

Are you mentioning your word “Free” or “Click Here” to attract the customer?

Yes No

Are you using any audio / video information in your web ad?

Yes No

 

Please mention the name of company who has design your web ad.

Please specify estimated cost for this web ad.

Whether flash is used in your web ad?

Yes No

 

Thank You.