Questionnaire

NOTE: The Researcher is aware that today, Internet advertising is growing to be a powerful tool for publicizing / advertising products and services. The Researcher is an Academician who is interested in surveying the Techno-economical aspects of Web Advertising and would appreciate your cooperation in responding to this Questionnaire. The information given by Respondent would be treated as confidential.

 

Name Company
       
Email-Id    

 

1.
Since how many year is your organization into Web Advertisement ?

 

2.

Which of the following web ads are having more demand? (Please specify the preferences (1-5) 1-indicate Max)

a) Banner ads
b) Pop-up ads
c) Sponsorships
d) Interstitials
e) Hyperlinks

 

3.

Which web sites/search engines do you generally display your ads?

Yahoo
Google
AOL
MSN
Any Other           please specify

 

4.

Please indicate whether the cost varies according to the web sites/ search engines selected for displaying your ads?

Yes No

         If yes please give the pricing package for each of these web sites/search engines.

Sr.no Search engine/web site Name Pricing package
1.
2.
3.
4.

 

5.

How many times do you display a particular web ads on the web sites per day?

      (Please give the preferences (1-3)  1-indicate max )

1-5 times
6-10 times
above 10 times

 

6.
What is a duration of an web ad?
5 seconds
5-10 seconds
above 10 seconds

 

7.

Which software do you used for designing your web ads? (Please specify % wise usage of software )

Software Name

More than 90%

75-90%

60-74%

Less than 60 %

a) Photoshop

b) Flash

c) Dream weaver

d) Any other (please specify)

 

8.

Can you please share with us your major clients so that we can do customer satisfaction survey which is the next part of my research work. (Please mentioned at least 2)

a) b)
c) d)

9.

How do you retain your customer?

10.

To check the popularity of web ads I would like to know %increase in revenue through web ads in the last 4 years.

Year

Revenue through web ads
(in percentage)

2006

2005

2004

2003

 

11.

Please specify percentage for following product /service area
according to number of ads you have designed.

Product/Service
Area

More than 80%

61-80%

41-60%

20-40 %

 Less than 20% none
Healthcare

Tourism

Education

Finance

Home appliances

Sports

Auto car/ Automotive

Computers

Marriage Bureau

Any other (please specify)

 

12.

Will you please list the other companies working in this filed. (web ads)

( Please mentioned at least 1)

a) b)
c) d)

   Thanks a lot.